If you’re a newbie blogger, who landed on this page searching ‘how to write a killer blog post’, you’re at the right page.
Let me clear your initial doubt first – You know nothing about Blogging. And maybe, you suck at it. Deep inside, you know it too.
Now, I’m not demotivating you & it’s nothing to be ashamed about. It’s just bringing you back to your senses. You’ll need a clear & focused mind to read this post.
The thing about blogging is, everyone thinks it’s easy. And yes, writing content & clicking publish is easy. What’s not easy is to stand out among the millions of blog posts published daily. To get noticed, you need to do something different, that’s worthy of people’s time.
And if you’re taking up blogging, the first thing you should know is – ‘how to structure a blog post’.
In this article, I’ll tell what everyone else does, plus, something that no one tells. If you can go deep enough in this article, you’ll find out the secrets of a killer blog post.
Idea Worth Writing About
If you’ve researched enough about blogging, I guess it is evident to you that online content today lacks originality. Less than 1% of media businesses produce original content, all the other content is derived from that content.
Well, the harsh truth is, Ideas are limited. There’s always an end to the number of ideas for you to write about. Sounds scary, right?
This is where your knowledge about that ‘Idea’ plays its part.
If it’s someone else’s idea, you’ll have to work out something to make it ‘look’ different. There are limited ideas, but there are unlimited ways to present that idea – lists, how-to’s, case studies, etc. There’s a long list of ‘types’ of posts. Here’s an article by ProBlogger about 52 types of blog posts that are proven to work.
The First Impression
If your headline isn’t intimidating enough, the reader wouldn’t ever click on your post. It’s the first (and maybe the only) impression you can make. Quoting CopyBlogger here – ‘Without a headline or post title that turns a browser into a reader, the rest of your words may as well not even exist’.
So, how to write powerful & tempting headlines?
The most basic method to tempt readers is to either give the idea what your post is about straight away, like ‘how-to’ & ‘list’ articles.
Or you should generate curiosity in the reader’s mind by making them ask a question to themselves. Like ‘comparison’ & ‘review’ articles.
Just make sure your headline is relevant to your content.
Here’s a post by CopyBlogger on how to write headlines that work.
Word of Caution – Don’t use click bait. It’ll do more harm than you can think of.
Open with a Bang!
Now that your headline worked, it’s time to hook him in further.
A general Internet user’s attention span is quite short & if you don’t capture his/her attention within six seconds of him opening the post, he/she won’t be interested anymore.
Here you’ll have to plant your Idea in the reader’s mind.
You’ll have to give enough Idea of what is coming next, but not tell the whole thing yet. In short, generate curiosity & leave them hanging on a cliff.
The best way to make them wonder ‘how’ is to tell them the conclusion. Ask questions that make them ponder (but don’t ask too many). And maybe, confront them a bit. Let them they’re not doing it right & you can help them do better.
And always, I repeat Always, write the Introduction after you’re done with your post. This gives you an idea about your complete post & maintains the coordination between your introduction & the content.
Here’s an article by CoSchedule on How To Write Blog Post Introductions that Hook Readers.
Stuff That Matters
Now that you’ve hooked your reader, it’s time for the final performance. This is where you answer all the questions you asked your reader earlier.
Now, there are multiple things that should be taken care of –
Adequate Words – In Content Marketing World, the more words, the better. Although it’s not always true, data shows that posts with 2200+ words perform far better than posts with 500 words in the long term. Still, rather than focusing on the number of words, you should focus on presenting your Idea clearly.
Subheadings & White Spaces – Subheadings are like a road map to your content. If there are no subheadings, the reader might get lost in the post & eventually lose interest, especially for lengthy articles.White Spaces help your readers to go through your article without getting lost in paragraphs. Make sure you use Subheadings, White Spaces & Bullet your points to make things easy for your reader.
Writing Style – This one is obvious. If you’re into blogging, your writing style should be exceptionally good. Use persuasive words to spark interest in your post, ask questions & thereafter answer them clearly & never leave anything unexplained. And yes, Good Grammar is a must.
There’s a lot of black text on white background content on the internet already, it’s time to add some colors. If we follow data, Visual content plays a pivotal role in content marketing.
Visual content includes Images, Videos, Infographics, Memes (Oh Yes, Memes!) & Presentations.
Data-driven research has shown that articles with images drive up to twice the traffic than articles without images. Now, this is huge considering that Images put up a clear picture in less space, unlike text content. Make sure you have a featured image put up. It’s advisable to create your own images for your campaign using services like Canva, etc.
Videos are useful in case you want to present a problem/question & then provide the solution/answer. While video content is still growing, it can increase growth by up to fifty percent.
Infographics & Presentations are an excellent tool to present complex data in simple means. You can include charts, graphs, etc. And if you promote effectively, Infographics & Presentations can drive more traffic than the plain content they were based on.
Here’s a guide by DesignMantic on Visual Content.
A Deserving Conclusion
Firstly, Congratulations, you’ve beautifully lived your Idea of your killer blog post till here, Now it deserves a proper closing. And you must give that before you conclude.
In the first part of your conclusion, it’s time to clear any doubts still left. Do not ask anything, do not include pictures & call it a conclusion. And make it short.
The second part of your conclusion includes Call to action. Ask your reader to ‘do something’. This includes sharing on social media, subscribe to the newsletter, etc.
Also, let them know that they can clear their doubts in the comments below, this increases post engagement.
Here’s a guide by HubSpot for writing powerful conclusions.
I hope I’ve cleared a lot of doubts you’ve had about structuring your blog post & you’ve found the secrets of a killer blog post. If not, read once more & repeat unless you’re there.
If you have any doubts, comment below or email me with your queries. And do not forget to share this article on social media & let your friends know how to write a killer blog post.